ackces.com/blog

How to build a profitable business as a Musician/Production Studio Company

noreply@blogger.com (Admin) — Sun, 12 Oct 2008 00:39:00 +0000

www.ackces.com/jerrybrevil

In our new on going segment, My Start up Life - How to build a profitable business as a Musician & Production Company, I will be talking with entrepreneurs and other professionals about building a business, the challenges they face and the benefits of owning their own business.

This week, we are interviewing up and coming talented Musician, Entrepreneur and founder of The Iceberg Productions studio Jerry Brevil.

1. Can you describe what you do?

I produce music by arranging the sounds and using the instruments in a creative way with the aim to inspire people. I write lyrics and am blessed with the opportunity to work with people with a strong flare for creativity and artistic diversity. I am passionate about what I do, and sometimes picture myself entering my lab full of dreams and possibilities, to produce musical master pieces.

2. What has been your most challenging moment in business, and how did you deal with it?

Honestly just funding my own operation is challenging. Currently I am still in school pursing two degrees. So all that I learn about music, I have learnt on my own, because music is my passion. I have had to learn a lot of patience and how to be humble and hardworking. I always aim to make the best from what little resources I have available to me because I believe it is not what you can afford most of the time but what you are willing to sacrifice to make your dream a reality, that counts. I feel that because I’ve had to find a way to gain more from what limited resources I have, when I do achieve....the sky is my limit. Basically I make the best out of any situation.

3. What goals or plans do you have for the future of your business?

I am confident that the name I have chosen for my production company speaks for itself, ‘Iceberg Production’. If you have ever seen an iceberg, all you can see is the top, but it is massive underneath the depths of the water with lots of potential. I like to think of my music this way, meaning you can always see the top with my music because I will strive for the top. I hope that when people hear my music they can almost feel the energy and understands that there is so much more each sound, melody and beats, than just another average track. So yeah I want to be the best.....I want to be Number one.

4. What advice would you give to people just starting out in business and want to become a Musician/production studio Director.

I would say just be patience, don't make what most people in the music industry call the million dollar mistake. ‘Do not sell your beats for $50’. You will kick yourself if the track is a hit and makes a million dollars and you don’t see one cent of it. Make sure all aspects of being a producer are taken care of, because in the end it’s all about the business. If you have a product that someone wants to buy.... IT'S BUSINESS!

5. If someone wanted to learn a bit more about you, how can they get in touch or build a business relationship with you?

You can send me an email at jerrybrevil@gmail.com. You can also find me on MySpace: www.myspace.com/icebergproduction, or Ackces me at www.ackces.com/jerrybrevil.

6. Finally, where has your work been featured and how did you make it happen?

I’ve had offers to work with several artists on various tracks and I have also been approached by a gaming programmer who had a strong interest in my music because of the different types of sound variation that can be heard from the tracks. I am a fighter and I am determined to make things happen...so watch this space. One final word...Be true to your self and stick to your gut instinct!

How to build a profitable business as a Business Consultant

noreply@blogger.com (Admin) — Mon, 01 Sep 2008 00:48:00 +0000

In our new on going segment, My Start up Life - How to build a profitable business as a Business Consultant, I will be talking with entrepreneurs and other professionals about building a business, the challenges they face and the benefit of owning their own business.

This week, we’re interviewing Business Consultant Tunde Alabi. Tunde is a professional and successful business consultant. Over the past few years Tunde has continued to inspire many entrepreneurs and has been instrumental in helping them to crave out their own unique identity within the business world and has helped turned many start-ups companies into successful businesses.

Interview Questions:

1. Could you describe what you do?
I support the growth of businesses by helping clients to identify their current and future position, then putting in place a plan of action that is meaningful, viable and will help them to arrive at their stated objectives and help them to achieve their goals.

2. What has been your most challenging moment in business, and how did you deal with it?
Having to advise a client about the closure of their businesses is a very difficult process for me. Although you know that the business is their livelihood, the reality is that it does not make much economical sense for the business to continue trading. The turning point in such instances is helping the client to understand the financial distress that can often occur and pointing a way forward in terms of alternatives. Sometimes in life uncertainty can create a wealth of opportunities and most times it is just about looking at an alternative plan of action.

3. What goals or plans do you have for the future of your business?
I hope to continue to sustain a high level of client satisfaction with clients which in the long run should lead to more quality referrals and open up a world of business opportunities for me.

4. What advice would you give to people just starting out in business and want to become a Business Consultant?
Firstly, ensure that you have the right qualification and accreditation. Gain experience (which can be unpaid) in a particular sector and understand how it works. Develop interpersonal skills such as presentation, communication, time utilisation, active listening and the consulting process to mention a few....Seriously To become a successful business consultant, you must prepare yourself and make sure you have all the right qualities for the type of field or market you hope to break into!

5. If someone wanted to learn a bit more about you, how can they get in touch or build a business relationship with you?
I can be contacted at tunde.alabi@bllondon.co.uk or you can always reach me on 07779 717 151.

6.Finally, where has your work been featured and how did you make it happen?
I am always invited to mentor, coach, give presentations, and write articles and offer opinions or advice to the SME Sector for various organisations and companies. Recently I have also conducted a presentation to the LCBT

How to build a profitable business as a Branding Consultant

noreply@blogger.com (Admin) — Tue, 05 Aug 2008 02:17:00 +0000

http://www.ackces.com/moluthra

In our new on going segment, My Start up Life - How to build a profitable business as a Branding Consultant, I will be talking with entrepreneurs and other professionals about building a business, the challenges they face and the benefit of owning their own business.

This week, we’re interviewing one of Britain’s fastest up and coming Rising Star Mo Luthra. Mo is a successful Branding consultant with a network that would give any celebrity a run for their money. Speaking with Mo you know that he has something special. He is passionate about what he does and have certainly given me a lot to think about....Believe me, after you have digested what he has to say...you will never think about branding the same again!

Mo, why don’t you give a little bit of background about your entrepreneurial history?

Well I was a slave for many years to the advertising and marketing industry. I found myself working long hours, learning the trade, and given limited chances to express my creativity and utilising it to its fullest impact. One day I got up and thought....there must be more to life than this! I wanted more..... I wanted a challenge! Luckily for me, I had a very good friend who ran many successful businesses, and he was like a drill sergeant from the army, always pushing me to get out of the comfy and safe world of employed work and go out and start my own business. The best piece of advice he gave me was K.I.S.S – keep it simple stupid! Don’t get yourself in heavy debt, grow your business organically, and offer something to the consumer that will really make a difference.

Interview Questions:

1) Could you describe what you do?

In a nutshell I use the power of branding to help small businesses grow into multinational companies. Now by ‘branding’ I’m not talking about just having websites and company logos. You see for companies to grow successfully.... they must learn to utilise their brands with such precision that they stand a significantly higher chance of competing in the market place. Currently companies can learn to lever power in the marketplace in three ways....

a) The power of competitive pricing –To get this right, you must position yourself as selling the cheapest most competitive services or products in the market place. The problem with this stance is that you erode your own profits, and generally there is always someone out there who is cheaper than you.

b)The power of Convenience or new technology – This means offering functional benefit, for example, you may compete to open all hours, by proclaiming your self to be the first to produce xyz, or that you are the only shop on the high street that offers xyz service. The problem with this is that anyone can open a shop across the road from you and offer the same service. Basically if you are competing on functional grounds your business is easy to copy.

c) The power of brand building – here you understand the market place, create an offer which is unique, be the first in consumers minds within a particular niche, and build a relationship with the consumer through your brand. By doing so even if the competition opens up next door and is cheaper, people will still prefer you over your competitor, for example, Starbucks is 30% more expensive than the competition but still holds the largest market share, and lets face it we all love a mocha frapp.....I know I do!!!

2) What has been your most challenging moment in business, and how did you deal with it?

Just a few weeks after I started, I had only one client, I had just bought a house, and was relying on this client to keep my head above water. One day the client phones me and asks for a meeting. I go to see him at his place of business, and he says.....”You’ve done a great job, but I don’t think I can finance the next stage of the brand building process.”

At which point I was literally crapping in my pants. After the shock I collected my thoughts and gave one of my best selling acts in my life...even to this day I am marvelled at my boldness... I wouldn’t... I mean I just couldn’t let him slip away just like that...., In my mind I desperately needed his cash and business. After an hour of selling his need to carry on with the brand building process, which is vital for the growth of his company and I must admit wanting to hold on to my dreams with every shred of fighting power I had in me and Knowing I can deliver and make it happen for this client, if he just gave me the fighting chance...He finally agrees to keeping me on... even to this day he is one of my biggest client.

The motto? In the face of challenges...never give up without a fight!!

3) What goals or plans do you have for the future of your business?

I’m not overly motivated by growing my business into a multi national company with too many employees or offices. At the moment I am quite happy being Mo Luthra, and I love what I do...I love working with small and medium size businesses and helping them to grow into strong leading brands. It’s a whole different ball game when you are employing people, and you have to worry about paying someone else’s wage...think about it... their livelihood depends on you. Like my mentor says, keep it simple stupid.

4) What advice would you give to people just starting out in business and want to become a Branding Consultant?

I would say research your market.....Know your stuff and know it inside out! Remember companies are putting their trust in you to deliver...they are putting their businesses in your hands. Make sure you have some serious experience behind you. Secondly know how to deal with your customers, you might know best but you can’t push your ideas for the business onto them. It has to be a collaborative approach.

5) If someone wanted to learn a bit more about you, how can they get in touch or build a business relationship with you?

Give me a call day or night – 07740 361 349 or email me, mo@moluthra.com, or just have a brose on my website www.moluthra.com or look me up on http://www.ackces.com/moluthra

6: Finally, where has your work been featured and how did you make it happen?

When I was working for ad agencies and branding agencies, the work I did was featured everywhere from poster campaigns for Easy Jet, and Apple to creating strategy review for John Lewis, and also rebranding three MFI stores....The list goes on really....I could brag...but I won’t!!

How to build a profitable business as an illustrator and cartoonist

noreply@blogger.com (Admin) — Sun, 06 Jul 2008 22:26:00 +0000

In our new on going segment, My Start up Life, I will be talking with entrepreneurs and other professionals about building a business, the challenges they face and the benefit of owning their own business.

This week, we are interviewing one of Britain’s Top Cartoonists, Ian Baker

1) Could you describe what you do?

Primarily I am a professional cartoonist, but I also work as a comedy writer and am also involved behind the scenes in the magic world, as co-producer of a quarterly DVD magazine for magicians, called ‘Prestidigital’. As a cartoonist the work I do covers a lot of areas. I work in the press as a gag cartoonist, creating single panel humour for national/international magazines and newspapers. Out of the press I also do a lot of work in book publishing. Some of this work has been in children’s books, for publishers like Scholastic, where I am the illustrator on the best selling book range, ‘Murderous Maths’, and humour books for among others, Summersdale. I have also worked extensively in the UK and USA creating illustrations for textbooks, and I work often as a corporate caricaturist.

Increasingly I am more involved in greeting cards and work both as a cartoonist and writer . My break in cards came from the USA with a publisher called Smart Alex Inc, in Chicago. Here in the UK my cards are published by Emotional Rescue, Paperlink, Gibson Hanson, Carlton and Paperhouse.

My cartoon work has enabled me to work in advertising where I have created cartoons for major campaigns in the UK and USA.

2) How long have you been trading and how long did it take before your business was profitable?

I’ve been trading since 1990, when I left art college, and I have always worked as a freelancer. It took many years of hard work, gradually climbing up the ladder, to make my career profitable. The cartoon industry in its traditional role has become a dying industry and we, as cartoonists, have had to diversify into new fields and also embrace technology in order to maintain profitable careers. Fortunately I have reached a point in my career where I am confident that regular work will continue to flow.

3) What would you do differently, if you had the opportunity to do it all over again?

There was a time in the mid/late nineties when I was concentrating on breaking the American market and spent a lot of time in New York. Though I now have some wonderful magazine clients in the States (including Nickelodeon, Penthouse and Reader’s Digest), I had the chance to move there and didn’t act on it. I guess if I had the chance to do it all again, I may well have moved to New York and base my business there.

4) What has been your most challenging moment in business, and how did you deal with it?

In this business there are ups and downs and uncertainty continually, but one challenge that springs to mind is the demise of Punch Magazine. Punch was one of the premier venues for cartoonists, and paid very good fees. For many years I was a major contributor to the magazine and made a good living just from that magazine alone. After the demise of Punch I was left in a position where perhaps 80% of my income had vanished. That was scary, but I just had to get out there and find new clients to replace Punch. It’s true what they say – when one door closes another opens. I’ve found this to be true as long as you make every effort to seek out the door that is opening!

5) Could you share some basic steps that a small business owner should take to market his/her website online?

Well, first of all, it’s essential now for cartoonists and illustrators to have a web site. Long gone are the days when everyone took a train down to London, heaving their portfolio from door to door (though sometimes it’s still a good idea to do this). It’s so much easier now to make contact with potential clients, and I certainly couldn’t get by without the internet. I’m no expert on how the web works, but I have had a web site in one form or another for about ten years. I have found that other sites approach me wanting to add my link to their directories, and in fact most of the times they don’t even ask. This is all good. It gives you an extensive presence on the internet. I am also a member of several professional bodies, like the British Cartoonists’ Association, and the Cartoonists Club of Great Britain and again, these links you back to your own personal site. A large percentage of my work now comes via my web site. I will soon be launching a new site, which will also have an on-line store. I think one of the best ways to advertise your site is simply to email potential customers and tell them about it. You get a knock-on, domino effect and before you know it you’re getting a lot of traffic. Like everything else, building up a presence on the web is all about time. It doesn’t happen overnight.

6) What goals or plans do you have for the future of your business?

My long term plan is to write more books of my own, and indeed, I have a number of projects pending in this area. I am also very keen to get back into TV work as a writer. In the past I have worked in television writing comedy scripts for Hale & Pace, and I would like to venture back into that. I’d love to create a sitcom. Specifically in my cartooning work, I plan to create a new greeting card range in the near future and I am currently collaborating on the premise for a newspaper strip with a veteran Fleet Street journalist and writer of the classic strip, ‘Fred Bassett’.

7) What advice would you give to people just starting out in business and want to become an illustrator/cartoonist?

The crucial thing is to have total belief in your own abilities. Even the most famous cartoonists and illustrators get rejection on an almost daily basis, and you have to accept that everyone has different tastes. I have known many cartoonists who have thrown in the towel when times get tough, and they stopped believing in their own work – That is the most dangerous thing you can do. So, do accept your limitations, but have total belief in your work. You must also be prepared to diversify. The industry now is getting tougher and those that survive are the ones who are versatile. Keep improving your line work, keep writing jokes and just keep practising all the time. Anyone who is any good and successful in any pursuit is only successful because they’re doing what they do all the time. It’s vital to embrace technology too. I can’t stress enough how important that is. As the world gets more technologically advanced, we as cartoonists have to move with the times too and offer a modern service.

8) If someone wanted to learn a bit more about you, how can they get in touch or build a business relationship with you?

They can contact me through my web site – www.ianbakercartoons.co.uk, or email me at ibaker4544@aol.com. They can also contact me through other industry sites, including Ackces.com at, http://www.ackces.com/ianbaker. You can email me if you want to discuss, comment or ask any questions about this interview, on my comment page.

09) What’s the perk to owning your own company and what’s the downside to starting up and how does someone motivate themselves, when times are tough?

The obvious perk is simply being your own boss and not having anyone hovering over you. If you’re a self motivated person this is a wonderful position to be in, if you aren’t then I guess it could be a drawback. You have to be able to organise your time effectively and try to have a structured working day – fortunately I find this very easy, so being self employed works well for me. It helps also that I rent a studio away from my home and am among other people in a ‘proper’ working environment. For many years I worked from home, and that was fine, but I much prefer to actually go out to work. I find that I am more productive that way, and that is worth the expense of renting an office. When times are tough it can be hard to get motivated, but again I go back to a previous question, it’s at these times that you really have to believe in your abilities and your work. If you can do that you will keep focused and motivated.

10) Where has your work been featured and how did you make it happen?

My work has been featured in well over fifty national and international publications around the world, including Private Eye, The Spectator, New Statesman, Reader’s Digest, Penthouse, The Sun, The Times, Nickelodeon etc. The first gag cartoon I ever had published was in a short lived humour magazine set up by Simon Bond and Terry Jones, called ‘Squib’. That single break gave me the drive to approach every magazine and newspaper I could think of. It’s a slow process getting your work out there – you just have to stick at it. In the early nineties I made the decision to try and make it in the States, so I started making regular trips there and started to build up a contact base and some very good clients. It’s important to follow up with these things so you don’t get forgotten by editors. I spent many weeks of my life going around Manhattan with a portfolio but it was all a very positive experience. Even the rejections were a learning process.

My TV work came about through a love of comedy. I’ve never been afraid to contact people I’ve always admired, even if they are celebrities. I ended up writing to one of the UK’s premier comedy writers and script editors. This guy had been the script editor/writer on shows like The Two Ronnies, Spitting Image, Not the nine o’clock news, Clive Anderson Talks Back etc. He invited me to contribute material to the Russ Abbot show – that then led to Hale and Pace.

I find that my commercial/advertising work happens largely through repeat custom, word of mouth and recommendation. This is where the internet becomes your best ally.

11) Finally, what is the most important thing in your life and why?

Friends and family. When the work dries up, they’re still there! Professionally, the most important things are my large collection of vintage dip pen nibs – A particular kind of nib. I have tried many drawing tools, but these antique nibs are the only tool that suits my style of drawing – I fear the day I run out of them!!

How to Build a Profitable Business as a Copywriter

noreply@blogger.com (Admin) — Sat, 28 Jun 2008 20:11:00 +0000

In our new on going segment, My Start-Up Life, I’ll be talking with entrepreneurs and other professionals about building a business, the challenges they face and the benefit of owning their own business.

This week, we are interviewing Adrian Lambert, a sensational multi talented entrepreneur, whose work has been featured in the Independent and Sunday Mirror.

Along with his Co partner Sarah Bloch, you could say these pair is taking the copywriting world by storm. Launched 2 years ago, they have landed themselves some impressive contracts and are well on their way to amassing a wealth of clients. Adrian Lambert is a business and media graduate of the University of Bedfordshire and before forming Lambert and Bloch specialised in writing articles and copy for the music industry. Adrian now enjoys copywriting and creating advertising campaigns for a wide range of businesses, publications and websites. In his spare time Adrian is a keen marketing blogger, squash player and guitarist!

(You could use some screenshots from some of our work published online - the about us page from http://www.mossfraser.com/?q=aboutus and this http://news.independent.co.uk/health/article3101988.ece and this http://www.jobseverywhere.co.uk/browse/c-Accountancy/ )

1) Could you describe what you do and how you earn a living Adrian?

I’m a freelance commercial writer, a role more commonly known as a copywriter. My academic background is marketing, and I specialise in direct response writing and search engine optimisation, but I actually cover a much wider spectrum of writing.

2) How long have you been trading and how long did it take before your business was profitable?

I’ve been writing freelance for music magazines since college. Lambert and Bloch grew out of this business so I guess it’s been profitable to lesser or greater extent since we formed. Nowadays, a much greater extent.

3) What would you do differently if you had the opportunity to do it all over again?

I’d have gone freelance a lot sooner than I did. As soon as I identified my main skills as a freelancer, and how to market them, I made a great deal more money immediately.

4) What has been your most challenging moment in business, and how did you deal with it?

Making the transition from working for a larger company to starting my own business. My son was only 3 years old when I launched Lambert and Bloch and the regular pay-check from my job provided security. It’s a gamble many business people and parents take, and in my case it really paid off.

5) Could you share some basic steps that a small business owner should take to market his/her website online?

Great copy is essential. One spelling error, or poor grammar, can instantly turn a prospect away from your site. If you’re unsure about your writing ability then hire a good copywriter. Also, developing a good working knowledge of SEO is essential. Again, if you don’t have the time or patience for this, hire an SEO expert. I taught myself about SEO and it’s become one of the most enjoyable parts of my job.

6) What goals or plans do you have for the future of your business?

Sarah and I are planning to recruit a small team of promising young copywriters, and have a complete talent pool to provide an ultimate team-based resource for copywriting solutions.

7) What advice would you give to people just starting out as a copywriter or wanting to start as a marketing blogger?

If you’re planning on making a living out of copywriting then you should make sure that you have all your skill bases covered. A good knowledge of sales and marketing is essential. I’m assuming that your English is fantastic anyway.

8) If someone wanted to learn a bit more about you, how can they get in touch or build a business relationship with you?

I have a profile on Ackces, http://www.ackces.com/adrianlambert, and also on Linkedin. My email is adrian@lambertandbloch.com and my website is www.lambertandbloch.com

9: Have you been featured in any mainstream publication and if so what are they and can you provide any links to your previously published work?

Sarah is a journalist for the Press Association and regularly has articles published in The Times, The Independent, etc. She enjoys more publication limelight than I do because I mainly write for businesses - that’s my story anyway and I’m sticking to it. There are links to some of my work on the Lambert and Bloch samples page http://www.lambertandbloch.com/samples.htm

10: What’s the perk to owning your own company and what’s the downside to starting up and how does someone motivate themselves, when times are tough?

There are big perks and little perks. I love my schedule being flexible enough that I’m able to drop my son off at school and pick him up if I need to. I like being the person who gives me a hard time when I screw up. The only time that was really tough for me was when I was working for another company and trying to establish Lambert and Bloch at the same time - I was pulling 14 hour days sometimes and I was pretty tired. Sarah says that she enjoys the lie-ins.

11: Finally, what is the most important thing in your life and why?

My son, Jay. I love my job because it means I can provide well for him and his future. I really enjoy it too, and nearly always come home in a good mood. Plus I control my timetable and can be there for him when it really counts.

http://www.ackces.com/adrianlambert

The Ackces Story

noreply@blogger.com (Admin) — Mon, 16 Jun 2008 20:03:00 +0000

The Birth of Ackces

Imagine a man so powerful that simply by walking along the road he turns heads. Women look at him with awe and men stop and stare in admiration. He walks with such confidence and charisma that you just can’t help but wish that one day he will be you. He doesn’t have to drive the latest Porsche, Bentley or BMW, and he doesn’t need to flash his Gucci watch or wear an Armani suit. He is slick, he is suave and he radiates success. He is not the loudest person in the room, but has a strong sense of calm about him that creates an ethereal air of mystery that makes you want to reach out and touch him.

Now imagine a woman; one stare and you feel a shock running through your body. Women love and admire her, men wants to possess her. She has all the charm and radiance of a natural beauty. Many try to break her, but she flourishes in envy and jealousy. She smiles at you and asks: ‘Do you need any help with that?’ You find her captivating and confident, with a style that makes her look as if she has just stepped off the front page of Vogue. She is not concerned with the challenges and worries of life because she knows that where there is a will there is a way.

Now imagine a limitless pool of talent in one place, full of fashion icons, creative artists, inventors, professionals, business men, entrepreneurs and the average Joe-turned-millionaire.

A future that is yet to be born.

A network of entrepreneurs possessing such fierce creativity, intelligence and business acumen that you feel like you’ve been invited to a party attended by the next generation of emerging business talent and hosted by Alan Sugar.

Now imagine Ackces.com

Communication between business people, both up-and-coming and established, is essential to today’s generation and economy. The concept of Ackces was a special place that not only recognised talent but was a manifestation of talent itself.

Now just imagine that you had all that and more at your fingertips.

With Ackces.com the world is your oyster.

The Clash of The Internet Browsers.....

noreply@blogger.com (Admin) — Fri, 18 Apr 2008 19:45:00 +0000

It has recently dawned on me just how much and how quickly web technology has evolved. The Ackces team have boldly gone beyond the call of duty to develop a site for all our trendsetting entrepreneurs, inventors and business users out there.

Why?

The answer is because only the best is good enough for Ackces users.
When we designed Ackces we thought of you, our pacesetting clients. What can we create to show you how much we value you, not just as a user, but as the new generation of business innovator?

Ackces users are suave and modern.

They are intelligent and ambitious go-getters.

They are always on the move and always ahead of the game.

They can spot an opportunity and know how to get what they want.

They are charismatic, elegant and live life to the full.

They are pioneers in their field and inventors within their milieu.

They are the Ackcessors: the new breed of business celebrities, renowned for their innovation and vision. These are our people, and as we always believe in finishing the race first, regardless of the obstacles we face, we have taken business networking to a whole new level.

We know that those who use Ackces are a new breed of stars: creating exclusive events, organising business meetings across a broad spectrum, advertising top of the range venues and selling products on a stylish platform already renowned for complimenting their brand.

With that in mind we got really caught up in the spirit of things. We are exceptionally proud to have on board a team of cutting edge web developers who we’ve pushed to the limits of their technical genius. On our day of launch we knew we would come up with some opposition. The Ackces site - too high tech for Internet Explorer 6 - could only be accessed through Fire Fox or Explorer 7.

What about Ackcessors that are simply too busy to update to the latest version of Internet Explorer?

Well, as the technology we use is a bit too advanced for Internet Explorer 6, we came up with a brilliant idea. We would pre-launch the site in Explorer 7, giving Ackcessors the opportunity to start building their brand or service on the site.

We will then launch the IE 6 compatible site in July 2008. Bold move right? Well we set out to push the boundaries of creativity, not the boundaries of our deadlines. In the end a sacrifice had to be made in the fight to stay true to our vision for Ackces. So what we are saying is that faced with certain obstacles you must decide on your goals and your visions for the future. Our testing caused a bit of a stir amongst users. Some were open to the temporary exclusivity of Fire Fox and IE 7 users, while others described not catering for Explorer 6 as ‘discriminating against a certain group of users’.

In a nutshell, for all our Explorer 6 users out there your time is In July. We have a treat for you that we hope you will enjoy! And if you can’t wait that long to Ackces the site, download Fire Fox or upgrade to Explorer 7. Remember that all Ackcessors are a rare breed of talent, charm and skill. As fellow innovators and modernisers we salute you, and we hope to hear your stories on the Ackces blog very soon. In the meantime, enjoy Ackces, send us your feedback, and we really can’t wait to come to one of your events!